Crossword engine for publishers
Give your readers a crossword worth returning for.
The Good Word generates original crosswords themed to your publication’s own reporting. Playable, embeddable, and published on your schedule.
Try it · A live crossword
Solve one yourself.
This is a live Good Word puzzle. Pick a square and start typing.
What it is
Everything you need to run a crossword.
Themed to your reporting
Every puzzle is original and built around your publication’s own coverage. A built-in editorial pass proofreads each clue before it ever reaches you.
Embeds anywhere, on brand
Style your puzzles to match your publication’s colors and font, then embed with a 1-line copy-paste. Plays beautifully on desktop and mobile.
Publishes on autopilot
Set a publishing schedule: daily, weekly, or monthly. The Good Word drafts puzzles ahead of each slot for you to review.
Engagement you can measure
See how many readers play each puzzle and keep coming back.
How it works
From sign-up to published in three steps.
Set up your publication
Create your organization and tell us where your crosswords will live.
We build your puzzles
The Good Word generates themed grids and clues on the schedule you choose.
Embed and publish
Paste the embed, publish, and watch your readers play.
Pricing
Plans that match your publishing frequency.
Intern
A fresh puzzle every month
Billed monthly
- Publish up to 2 puzzles per month
- 7-day free trial
- Unlimited use of our puzzle creation software
- Original puzzles themed to your coverage
- White-labeled embed in your style
- Automatic scheduling with optional review
- Play analytics
Gumshoe
A new puzzle every week
Billed monthly
- Publish up to 6 puzzles per month
- 7-day free trial
- Unlimited use of our puzzle creation software
- Original puzzles themed to your coverage
- White-labeled embed in your style
- Automatic scheduling with optional review
- Play analytics
Editor
A puzzle for every day
Billed monthly
- Publish up to 35 puzzles per month
- 7-day free trial
- Unlimited use of our puzzle creation software
- Original puzzles themed to your coverage
- White-labeled embed in your style
- Automatic scheduling with optional review
- Play analytics
FAQ
Questions, answered.
How are the puzzles created?
The Good Word’s engine generates an original grid and clues for each puzzle, themed around your publication’s recent coverage. Every clue is checked by an automated editorial pass before it reaches you.
How do I put a puzzle on my site?
Each puzzle comes with a simple embed you paste into your page (just like embedding a video). It’s responsive and works on desktop and mobile.
Can I control when puzzles go live?
Yes. The system drafts puzzles ahead of their publish slot, and emails them to you for review when they’re ready.
What counts against my plan?
Every puzzle you publish counts, whether we wrote it or you did, and drafting or regenerating a puzzle never does. Need more in a busy month? Extra puzzles are available any time.
Will the puzzles match my site’s look?
Yes. Set your publication’s colors and typography once and every puzzle inherits them, so the crossword feels native to your pages rather than bolted on. Your puzzles are fully white-labeled — readers see your brand, not ours.
How do I get started?
Create an account and set up your publication. Prefer a walkthrough first? Book a demo and we’ll show you around.
Ready to give your readers the good word?
Set up your publication in minutes, or talk to us first and we’ll walk you through it.
- Original, themed puzzles
- Embed in one line
- White-labeled, in your style
- Automatic scheduling